Funding is about partnerships, first of all, and using public funds to incent investment from the private sector as well. I think there's an opportunity around both marketing and product development.
On the marketing front—again, I can speak about the Stratford Festival because that's what I know the best—we're most focused on raising money to produce the works in Stratford. That's what our donors give to. That's what government gives to. That's what's important.
We are an asset that can be exploited to be marketed further afield. We have very limited marketing dollars that we allocate ourselves, but we're an enormous tourism catalyst. If there's more money made available to market this treasure and this asset, all the better for the tourism economy, and also for the reputation of Canada because we're bringing more people into the country.
From a product development perspective, some of the ideas we've talked about today, the notion of commissioning plays, of touring productions, would be things that could be supported in 2017.