I'll start.
There are a few really exciting ways to do that. One is encouraging the arts institutions to embrace the notion of Canadian artists, to commission and showcase the work of the very finest artists in 2017, and to really brand that under Canada 150 in 2017 and the years leading up to it.
I think there's an opportunity to tour, as I talked about—going from coast to coast, sharing and cross-pollinating the great work we do in Stratford, Shaw, the symphony, and lots of other places, and taking it from one province to another. I would build on that idea, not just touring the productions but thinking about residencies in these cities. Going to Calgary and having the artists go into the universities, the high schools, and the elementary schools to work with the students and teachers and really enhance their knowledge about the work that's coming into their communities.
Finally, technology can play a role. I think we should always be looking to that as one of the first things. There's a really cool contest that the Guggenheim did for their 50th anniversary. It was an international contest, so it could be at the international or domestic level.
They have a Frank Lloyd Wright collection, so they had a contest for people to design shelters that would house two people. Google developed the software, called SketchUp, so that people could submit their designs using the software. They had about 700 submissions from around the world, and they housed it so that these were the submissions from Canada, from Belgium, or from Australia, and you could explore it in that way. But a really neat thing was that they had a people's choice, and 100,000 people voted in this program.
It's a kernel of an idea that there could be that kind of contest, that kind of engagement for people to not just submit a picture, but to submit a song, a poem or a play. It could be adjudicated by a series of professionals or it could be adjudicated by people's choice. But what it does is it gets people out of the strict boundaries of their borders, gets them sharing their ideas in a broader way, and gets them engaged in culture.