I would just like to add to that, because it's a very important question, the membership question.
We're about a year and a half old as a formal organization. As I said, we're member supported through a dues system, and we have as a very top priority acquiring new members. You've been hearing today from the arts and culture cadre of FAME membership that our objective is to embrace major festivals and events, which would include, for example, the Stampede. We have the Ottawa Tulip Festival, which is not strictly an arts organization; it's a major festival. That's been really great for all of us, because that kind of cross-pollination, I think, is really healthy in terms of reminding us that the major tourism community impact is a really critical part for festivals, even though many of us are mission-driven through arts and culture.