We're a bit of an inverse: our festival is for two weeks and Anita's is for eight months. We have 20 employees and 600 volunteers. As a younger festival, we had the opportunity—particularly because we partnered with the private sector, with Manulife, which has made volunteerism their national charitable activity—to create a volunteer program that right from the start was focused on including a lot of diverse communities. So right out of the gate we had an ESL component to our volunteer program. Also, because we happen in mid-June, we had a lot of international students who wanted to use volunteering as an opportunity to expand their language skills. We've also worked with other volunteer organizations that wanted to integrate physically or mentally disabled people into a volunteer core, so that they could find a way to give back a good share of what they'd been receiving.
So we took it as an opportunity to put some of our public outreach and engagement opportunities into the volunteer program, and we've grown and changed it every year and it's been extremely successful for us.