That's a very good question.
First, of course, we'll need to communicate with the public to let them know that this is happening. That is going to have to start happening well in advance of 2017, possibly as early at the last half or quarter of 2015. By that time, of course, we'll know whether we're a go for this project or not. We will have finished evaluating the different models for selection, if it's something more like a sporting qualifying process to choose the young artists who will move on to be finalists, and be part of the selection. Obviously, the use of communication techniques, from social media and Internet to traditional media, will be part of the announcement.
The one very real model as a possibility for the process of selection throughout 2016 is a televised event, which could be presented as a series. Although we're certainly not committed to that model, it is at least one of the options; hence our discussions with the gentleman with the very distinguished television production background whom I mentioned. The trick, if it is done in a televised series, is to provide a tremendous vehicle for using that whole process as essentially a year-long advertisement for the 2017 event that will come. Once you have accessed the mass media, you're reaching a great many communities.
But we can do more. We can use the techniques of social media. We can actually use individual outreach to community organizations and centres. We can get right down to school boards, libraries, churches, and the cultural institutions representing the diverse communities, and conservatories, and university faculties to encourage the faculties to urge their best students to come forward. The initial processes might be to submit a tape or some sort of media audition online, or to send panels of auditioners around the country—which, again, could be very interesting and provide a viable method of helping to spread the word and enthusiasm.
My feeling, though, is that it is going to snowball. Once the announcement is made, and once you begin to think of this as akin to trying out to be part of the Canadian Olympic team—only, in this case, in music—I think that people are going to figure it out and reaching across the country isn't going to be hard to do.