We've really been focusing on a connection with youth. As much as it's in the popular media today to talk about the nature deficit, we believe that we also have an equally disturbing history deficit among our youth in Canada, and perhaps among all Canadians.
One thing we have been doing is very much from a youth focus, and that is to look at things like the My Parks Pass program, which we launched for the anniversary of Canada's first national park. That program allows all grade 8 and grade 9 students in the country to get into our places for free.
We've teamed that up with the Xplorer program, which I talked about, so that when kids and that age group of youths do come to our places, we have activities specifically defined for them. It's an important age, we believe, and we've done some research around it. When you start to look at youths of 13 and 14, you actually see that when they're 13 in Canada it's the last time that they may in fact have any social studies as a mandatory program. So we look at that as an important point, with the youth then being able to pass this on to their parents.
Also, within the new citizenship, we've been working with Citizenship and Immigration Canada to include more elements of history. In fact, one of the great elements that we've been able to do is to move a lot of citizenship ceremonies out of courthouses and into national historic sites. There are citizenship ceremonies now going on all across the country at national historic sites, whereby new Canadians are connecting with our Canadian history up close and personal in an immersive experience as they're getting their citizenship.