When someone says they need more money, the temptation would be to say yes, but we've been very realistic over the last five years in doing our digital shift. We knew we were in difficult times and we did it entirely from an internal reallocation of funds.
We've done our own strategic review for the last four years. We've been reallocating 5% of our budgets, cutting activities, to reinvest in our digital shift. That's something we've been financing by ourselves. We knew it was too big of a demand, and it was unrealistic to go to the government and say we need money to make that shift, so we did it ourselves. We're planning to continue to do it ourselves; we can do it. We have the approach, the process now, to do it ourselves.
However, for the events of 2017, if we want to do something that will be spectacular and will mark the people of this country, as we were marked in 1967—that year I was 11 years old and I remember it as if it was yesterday, all the events and everything—I think we need to devote additional money to have something that will be much more than our ordinary process. That would be great, and we would be ready to team up to make the best use of those special funds.