I'll ask James to complete my answer, but that's something that is essential for us. It's not only part of our outreach, but it's also part of our programming. We devote a lot of money to certain types of programming that deal exactly with that approach, because inclusion and the contribution of new Canadians, the way this country has been built over the last decade, is essential to recognize their fabulous contribution. In terms of production, we devote important amounts of money to those things. And on outreach, I think we can qualify ourselves as leaders in that domain.
James, who is the assistant director of all our distribution, can tell you more.