The examples I was giving, with museums or broadcasters—the CBC, for example, or private broadcasters—are things we do on a constant basis. We really believe that to get as much leverage as possible, since our means are limited, we need to do that.
Two years ago we did an exhibition with the National Capital Commission, a photo exhibit in front of the Chateau Laurier. That was a partnership.
I'm part of a committee of the Department of Canadian Heritage, a portfolio organization, where we meet on a regular basis, and every time we can find a way to collaborate with other institutions, we do it.
We have a partnership with the Canadian science museum. We're currently completing a partnership with the Museum of Civilization. We did some projects with the national archives. We're currently working with the new human rights museum in Winnipeg, establishing a partnership for their new exhibit. When Pier 21 in Halifax was inaugurated, some of our films were screened on that occasion as part of an ongoing relationship.
So it's really part and parcel of how we approach a project. The example I was giving you for VANOC, the Vancouver games, was a perfect one. We were partnering with the organization, and that's the way we're able to have so much success.
That's really our approach.