The film was six minutes long. It was screened non-stop. You have to realize that they have 30,000 visitors every day at the Canadian pavilion. Our challenge was that they had to see that six-minute film and go out so that new people could come in. Our challenge was to tell one day in the story of Canadians living in cities, because the theme was cities. We had a team of photographers who went all across the country, took hundreds of thousands of pictures all over the country in cities. We did an animation film from those pictures, and we had that story in six minutes.
The Chinese were surveyed just after the exhibition. There was a survey taken of their impression of the Canadian pavilion. Six months later, what came out was that what they remembered the most about the pavilion was our film, which was at the end. That's something we were quite proud of, and I think it was a success, since you could say six million Chinese have an idea of what Canada is.
It's still on our site. You can see it on your computer. It's small, but it gives you a good idea.