The approach starts with each and every Canadian. We're connecting with Canadians now in a way that we haven't in the past. That includes their having access to everything we've produced, but also having their own voice, whether it's through the formal process of producing films through our studios across the country or through projects such as Canada CODE or other citizen involvement projects like it.
The important stories throughout our history have bubbled up through our process, regardless of how that process worked at the time, and they will continue to do so through the interaction we have with Canadians online or when we meet them in person through all the events we're in every year, or through the meetings we have locally in our regional centres.