Of course it is a little early to have definite ideas, but we've been thinking and talking about it.
There was a road to Confederation, obviously, so we were hoping to build the momentum. I'll give you an example of some of the ideas that have been talked about, and they are not necessarily new. Perhaps Canada Day 2017 could be a 17-day celebration. For the 125th anniversary, there were 125 days of celebration.
Could we find a way of having 150 days of celebrations? It will definitely be a pivotal moment for us. The change we've made and the realization we've come to through different events we've had and different initiatives is that it is important to use social media to reach out to the rest of the country.
We've been very successful. If we look at just our plan for Canada's capital, we've reached out to 20,000 people. So social media is really one way. The other thing we were thinking about is whether we could do live sites. Is it possible that we could have Canada Day celebrations happening in different places at the same time and connect the parts together?
These are ideas we're starting to think about.