Well, thank you for the question, because it's always a delicate balance. We're not in the tourism industry. We promote the capital and we create the experience in the capital. We deliver messages. We use the festivities to be able to have the educational component. It's not just about the party part; it's about the message, about the educational, historical, and Canadian identity messages that have to come across.
But we do have to partner. That's why we've been so successful, I think, in developing partnerships: we have no way of succeeding in doing what we do without having those partnerships.
Guy, I don't know if you want to expand on some of them....
But that's our way of doing business. There's nothing we can do alone as the NCC. That's our mode of operation.