Well, it's a bit early to commit to what we should be doing, but our thoughts are, again, to try to appeal to a wide range about national pride, about regional communities, and to try to create that connection with Canadians, but also, that series is iconic for us. So to some extent we think there's probably value in bringing that back, either through a commemorative program or.... But those are some of the things that we still have to flesh out. There are a lot of opportunities and probably more to consider, but we take a lot of pride in trying to connect with our history, as well—
On January 31st, 2012. See this statement in context.