We have several initiatives for exploiting Canada to the world, which we need to do to increase our tourism numbers in all provinces and territories of the country. There is a new musical that we will develop. It will tour internationally. It will be of a calibre that other countries will want to see it and have it on their stages. The content will resonate with other countries, even though it will be about Canada. We believe that the new musical theatrical experience will entice other countries and visitors to Canada. That's one thing.
Just a few months ago, Anne of Green Gables by Lucy Maud Montgomery was launched in China. I think they quickly sold out their first 30,000 copies, which are not very many for China. We will keep building that momentum, and that will increase Chinese tourism to Canada.
We also intend to possibly tour Anne in other countries, other than the ones I've already mentioned where it has been. It is so easy these days with simulcast broadcasting to get the message out to other parts of the world. Canadian embassies around the world are dying for content about Canada to show to Canadians in their constituencies, or to the members of societies in countries they are looking after.
I think there are huge opportunities, because of these celebrations, to reach out to international communities.
Thanks.