These are the kinds of things that I guess in the interests of time we didn't elaborate on very carefully here.
One example is in Britain. The BBC, the British Broadcasting Corporation, just did an absolutely amazing series of the history of the world in one hundred objects, and this was on the radio. You couldn't see the objects, so they had to make the stories alive and compelling. It was an award-winning series and it was based on items out of the British Museum.
We think the same kind of thing could happen here in Canada to work with the CBC and do 150 iconic items of Canadian history that tell the story. And we'd like to encourage each museum in Canada, during 2017, to mount a special exhibition of the 100 most important things out of their community and the stories that go beyond them, which have to be done through the media and so on.
What we also find with this diversity of accessibility that's available is that people want to see the real thing. They come to the institutions, and in times of crisis they come to the institutions. When 9/11 happened, the museums in New York saw an increase in attendance. They were reaching out for some stability there. When SARS happened in Toronto and in Vancouver, the increase in attendance was there at our institutions. We saw that. It was that sort of reaching out, looking for stability and hope.