Let me jump in and then invite colleagues to respond.
Of all visitors who come to Canada, 60% visit museums. They really don't come here to visit our forests, the logging industry, or open-pit mines. They come to see the magic of what this country's all about. I think there's a tremendous opportunity for Canada in 2017 to use the Canadian experience and the Canadian story diplomatically on an international stage.
The Canadian Museums Association works with a couple of countries right now. Through foundations and non-governmental support we facilitate exchanges with China. We have a book program for rural communities, particularly in earthquake areas in China. So there are some really good things, and we've been able to tap philanthropists and donors to do this. I think there's a huge opportunity there. At one point culture was one of the three pillars of our foreign affairs policy, but it is not today. So we have an opportunity there.
I'll turn it over to my other colleagues. They may have more practical experience than I, because they actually work in museums and centres.