Yes, I think something like that would be completely manageable, but not by small museums or by the organization itself. Perhaps the Canadian Museums Association could manage the program in partnership with Canadian Heritage, for example. In any case, this has already been done. I know Kellogg's had a similar promotion a while ago. Things like this are conceivable and definitely desirable. What is important is that it is manageable for small institutions and that one organization oversee everything.
On April 3rd, 2012. See this statement in context.