Obviously, “Locals Know” is a good example of a success we could have in doing that.
What about the other way? Mr. Brown and by Mr. Trudeau, in some of their questioning, mentioned youth travel in particular. You mentioned trying to draw in international youth travel. I still want to hear a little bit more on some of your ideas for drawing that international youth travel in, both for Canada 150 and going forward.
Can you give us some ideas or thoughts or campaigns that you have planned in that regard specifically?