We see our proposal being part of a bigger idea of how Canada will celebrate its 150th year. The proposal we have structured is a $30-million proposal over four years, which would allow for those types of partnerships and campaigns, be they with travel companies or the media—the full range of partnerships with the tourism industry.
We see it as something that would gear up as early as 2013 or 2014 and really culminate in ideas around 2017 travel.