Drawing to Canada the international travel of the world is our day job. That is what we do all the time. I think we'll be doing that around the events in 2017, in addition to our regular work. What we see as an opportunity with this youth program is to extend that programming to also inviting international youth to meet Canadian youth at events and activities that will be going on in that year. So that will be a big focus of what we do. We see bringing the youth theme into our international markets as well.
On April 24th, 2012. See this statement in context.