I think the biggest challenge we have is to inspire youth with the idea that Canada is a destination for them. When we've worked internationally, we've done a really good job of targeting our target customers, who are perhaps the empty nesters, people who have an opportunity to do more travel. But that's also had the effect of making our youngsters around the world believe that Canada is a destination for their parents. We need to inspire them with the idea that Canada is a destination for them.
We'll do that by extending programs, such as our Signature Experiences Collection program that has been so successful in inspiring the world with ideas of what they can do in Canada. We'll develop a special Signature Experiences Collection of experiences targeted to youth so they get the idea that this is not just a destination for their parents; it's a great destination for youth. We'll be able to compete with Australia and those great destinations that are right now top of mind for youth travel internationally.