We have done that for years. From 2002 to 2008, private museums in Quebec increased sponsorship and patronage revenues by 171%. Obviously, the problem we face is that everyone in the cultural sector is competing for patronage. I don't think society has an infinite supply of patrons. At some point, the well is going to run dry. It's getting tougher and tougher.
In my opinion, governments should provide indexed funding. We aren't asking for a full-on increase, just enough to allow for inflation, because we cannot get around that reality.