Quite frankly, it is the cornerstone of the ceremonies, and in the funeral business it is placed on the casket, when it comes to other presentations in the colour party of a marching group, if you will, or it is front and centre at a dignitary's arrival or departure.
I think the war in Afghanistan is giving Canadians a new interest and a new pride, frankly. The Olympic Games held in Canada did the same thing. You saw the Canadian flag being displayed everywhere, on uniforms and the like, and spontaneous outbursts of the national anthem. Canadians want to be proud of their heritage and their history and their icons, but we're not giving them the information they need to do what's appropriate. There may be inappropriate uses of the Canadian flag, perhaps on slippers or something like that, but we want to provide people with the ability to make the decision themselves on what they're doing.