Mr. Chairman, funeral service has evolved, obviously, to where it is today. Generations before us started with building furniture. A lot of funeral homes were initiated through a need for a casket, so a casket was designed. I won't go back through all the history, but slowly there was an evolution towards a service, and someone in the community needed to provide that, so the furniture builder became the go-to person.
In more recent history, though, funeral service has been evolving more and more away from faith and churches. I know in our own funeral home, about 70% of our services are done from our chapel. The main reason is that there is no church connection for a family. That situation is increasing. And with cremation services and direct cremation services, that's all changing too. In the last 10 years there's been a big shift in funeral service, and that is continuing into the future, and that's directed primarily from and around the funeral home.
I've been to many funerals myself, outside of my facility, conducted by other funeral homes. I'm very interested in how something has become a custom in an area, when I don't have it in my area, so there are very unique ways that things happen. A prime example is that for many years we would rest in family homes in a rural community and we would go directly to the church. One family decided they would like to have the minister come to the home and have a prayer at the home. From then on, that became the custom. So there are multiple ways in which things happen.