Thank you very much, Mr. Gill, for that question.
First of all, it would be by tuning in to watch these performances on our official networks, who are the supporters of the games, of course. Also, if athletes live in their communities, if there are ways to be part of some of the celebrations, whether they're going to the games or as they come back, I think that's also a way. But also, they can support some of the events that are across Canada where there are opportunities to meet athletes or support events where there might be some financial opportunities, or just to support them in principle for going and representing Canada. I think those are some of the small ways Canadians can support our athletes on an everyday basis.
There are also some other organized ways and some programs that the Canadian Olympic Committee and many of our partners are undertaking. Really, these athletes will be telling their stories, whether it's using new media to do that, or the interviews that you'll hear. The goal really is to make these athletes household names so that other Canadians can continue the inspiration, as we have talked about.
So those are some of the ways I would see as supporting our athletes.