Sure. The question was what are we doing to promote our athletes, I gather, in their run-up to London. Certainly you've seen evidence of it today. The initial video that we shared with you is part of the core to our brand campaign. The way we think of our position next to all of that is that it's our job to heighten the conversation around sport in this country. It's certainly our responsibility to help tell our athletes' stories and to connect Canadians to those stories as sources of pride and inspiration. We do that in a number of ways, and we do it with a number of partners, so some of the things that have already been mentioned, whether it be through social media—Twitter, Facebook, certainly our website—have all received renewed attention in the time our leadership team has been together.
We work with important partners who help us get the message out, like our brand campaign. There were so many private sector supporters there in the media, as part of the creative process that went into that. And then there are our many marketing partners, of course, who not only help us tell those stories, but help us develop programs again for athletes in support of their journey toward the Olympic Games, and in support of their families' journeys, as has been referenced a couple of times today.