It's a really good question and thank you. It links a bit to what Mr. Aubut has just said.
The United Kingdom has long been a champion of the amateur ideal, but in today's competitive world, amateur sport is very difficult to sustain at a championship level. We find that many of our Olympic athletes, and I know many of Canada's, are in full-time training. Sport is no longer, at the championship level, a part-time activity. It is a full-time, day and night, 365 day activity. That requires financial support. We have a double vision for sport in the U.K. What we want to see at the competitive level is support, both from sporting associations on the one hand and from the private sector on the other, for champion athletes who are at the pinnacle of their sport and who will compete in the Olympic games or in other forms of sport.
But your question is a shrewd one, because beneath that, what we'd like to see the Olympic Games do is to get young people—indeed people of all ages, including disabled people—to play sport, not at the championship level perhaps, but in a competitive and effective way. Like many other countries, we are facing in the U.K.—particularly among our youth—challenges of the digital age, with people sitting in front of their computers, the couch potato phenomenon. We face people who are perhaps overly concerned in some respects about health and safety aspects of competitive sport, particularly when it's contact sport. There are a lot of disincentives for young people. What we hope the games will do at the level below the championship one will be to encourage people to see sport as a chance to be excellent, a chance to reach their potential, and a chance to make themselves physically fit. When we saw in the video those beautiful images of human excellence, it was something inspiring.
I think the long answer to your short question is that sport at the top level will require enormous subsidies of different kinds, be they private sector or from the government. But beneath that, we do hope the games will inspire people of all ages and sizes to go back to playing sports.