The commission has heard a lot from Canadians about that problem. It's a problem that has been around for years, but in September we adopted a regulation to address loudness in television, and we have a framework to ensure compliance and reporting in this matter. In fact, we're quite proud to have done it ahead of the Americans. Unfortunately, that means that anybody listening to over-the-air television right now from the United States may still hear that shockingly loud advertising, but we understand that this problem will be fixed by January.
On October 4th, 2012. See this statement in context.