There's an aspect of it we can deal with, but when you talk about deceptive pricing or deceptive advertising, that's very much the Competition Bureau, because we're talking about activities that are unauthorized.
What I was talking about is that for a healthy marketplace, yes, you need players that can compete fairly against each other, but you also need an empowered and informed consumer. That's why we're very much looking for a bit more clarity—it's in our three-year plan—for instance, in the wireless market. If a consumer decides to buy a cellphone package, what are that person's rights or obligations under the contract?
At the beginning, there's a duty. The CRTC is not there to hold consumers' hands, but I do think we have a role to give them tools, whether it's information through a better and less dense website or through standards that we require of cellphone companies to have a bit more clarity in their contractual relationships with cellphone subscribers.
When you talk about more deception and trying to fool people, that falls into another domain. It's not our bailiwick.