Right. To be fair, she only started on Monday. On the vision and the mandate I've given her, it's like being in the theatre: there's always a short intermission between the first act and second act.
I've asked Barbara, in that new role, to apply a consumer lens to everything we do. Obviously, when we have an application in front of us, whether it's telecom or broadcasting, it's to formally put a lens on it.
We already do it, by the way. I think colleagues of yours will be interested to know that in terms of official language minority, we always apply an official language minority lens to anything that's brought in front of us. In the same way, we will apply a consumer lens in those formal proceedings.
Beyond that, it's ensuring that our website and our outreach to Canadians include a preoccupation with them as consumers. Our research plans—because we do spend some research money to look at what's impacting the market—would do that. It's very much applying in a holistic and probably in a matrix way the consumer lens to everything we do, formally. It's not that we weren't doing it before, but I want it to be systematic.