Inevitably, it does have an impact on Canadian content.
A company that has, let's say, a specialty TV licence has certain obligations in terms of spending or in hours of Canadian content. To be able to deliver on that, it needs to have a certain amount of penetration in the marketplace, because this affects how much money it gets from wholesale or from advertising. The whole vertical integration is essentially about market forces, but it's ultimately about Canadian content, because if somebody can't have access to the system to get the funding that funds Canadian content, that's our concern.