Those are astounding numbers. I'm curious about whether you think much about how this success is expressed to Canadians. For example, if we had a Canadian-made CD album that sold 38 million copies, and I haven't checked the numbers, but we're talking of Michael Jackson's Thriller territory, here we have something, but Canadians largely don't know this. I think it's important that they do.
Do you talk about this? Do you think that element of it is important?