One area where I would say that our intellectual property is maybe under attack is piracy.
Right now the market is shifting a bit for PC games. We have what we call free-to-play games. I don't know how familiar you are with that. It's a game you start playing for free, and if at one point you want to keep upgrading your character, you need to pay. Some guys will spend a lot of money on it. You would be impressed by how much money some spend. It's in the thousands of dollars. They are called the whales. That's a typical name in video gaming. It's about 1% of the audience, but about 90% do not pay a dime.
When we do a game on a PC or even on a console, there is piracy. I don't know if we've ever put a number on it, but it's costing a lot of money. People will do the simple math. We know that about a million people are playing, and we've sold, let's say, 50,000 copies or 100,000 copies. People will do simple conversions, saying we should have sold.... Some of them will never buy. Still, for me, it's piracy. It's stealing. They're stealing something that is not theirs, and people shouldn't do that.
That's one area that could potentially help us. It costs money. As Martin was saying, it costs tens of millions of dollars to develop a high-quality game.