Originally, what happened in 1997, to make a long story short, one promoter in Quebec met the founders of our company in France and convinced them to come and open a studio, that there were some tax breaks in Quebec. When he came back to Canada, he went to see the Quebec finance minister at the time, Mr. Bernard Landry, and he told him he had a French company that wanted to come to Montreal but they needed tax breaks. He played a kind of poker game with both sides. It worked and it was a good deal. Martin was there when the studio started in 1997. Also, the great thing is we had the innovation aspect, the creative aspect, in Montreal. Being a French company it was important to be in Montreal where there are a lot of French people, but it was also a good place to be, between North America and Europe.
All those elements really helped us to establish ourselves in Quebec. I don't remember the exact numbers we had in 1997 because the tax break has changed since then. It was lowered through the years.