One of the things you'll find with video game companies is that we often set up shop in areas of town where other people don't want to go to.
Ubisoft is in the Mile End area of Montreal. When I was working there in 1997 the tumbleweeds were rolling on the street and there was nothing there. Now it's one of the hottest places in Montreal.
Warner Brothers set up shop in the east end in Place Dupuis near Place Émilie-Gamelin, which is one of the harder areas of Montreal, but it's certainly picking up. It's located right across from the Quebec national library. We were actually the first to donate video games to the library and introduce games to the library. Given that we're in an up and coming neighbourhood, we're working with local organizations that help kids come off the street. We've hired several kids to work with us. Some of them have now graduated to our testing department.