As I've always said, I'll know that we have arrived....
I will know that our industry has finally attained a certain maturity and has reached a certain level of recognition when I can open the Saturday paper and look at the video game listings like I can look at the movie listings or the arts and entertainment listings. That would be real recognition.
We have a lot of work to do and a lot of recognition to achieve. There was a celebration of video games in Vancouver last year in the form of the Canadian Videogame Awards. We are going to continue to support that in order to better showcase our industry.