If I may add to that, I think video games are a great untold Canadian story in a way. We are a massively successful industry, which has its challenges of course, but it's a great industry that helps Canada establish itself around the world. This morning I read something in La Presse. I guess we have to work on our image, but it said, “Les jeux vidéo sont-ils sains pour les jeunes?” “Are video games good for kids?” Yes, of course they are. They've certainly evolved over the years. We still are carrying an image of teenage boys holed up in the basement for hours on end. Video games are so much more today when you think about the connect, how people are moving in front of the TV. Video games are making people interact and share their experiences and connect with people all over the world.
I think we're much greater than that. It's an industry that's gone way beyond the clichés that we may have had in the past.