Yes. I think that automatic measures such as tax credits have great value. The results have been tremendous so far in the gaming industry, mostly for provincial tax credits.
I agree with Rob, in a way, about picking losers and winners. Another option doesn't have to be taking the money from the Canada Media Fund, but could be in parallel. We've talked a lot about there not being a lot of venture capital and equity, especially to put into projects. Private third party venture capital has been quite successful in picking losers and winners, but in a more market-driven way with a portfolio approach. You need to have losers; you can't just have winners. Government can play a role in supporting those third party investors, either directly or through incentives to individual and private investors to the third party venture capital fund.