Our industry has actually always been a global one. We have never looked to our domestic marketplace as our sole market. We would not survive in this industry, because we aren't large enough. Canada is actually 2% to 3% of the global market. As a result, we've always looked abroad. In fact, this is why the introduction of new online platforms and mobile platforms has actually accelerated. We have tremendous opportunities.
When we already had the talent base here, when we already had the instructions here, when we had government support in the form of provincial tax credits and other funding options, it basically meant that we had an array of circumstances that worked in our favour and that we were able exploit.
To allude to something Carole said, one thing we want to be careful about is resting on our laurels. We're third in the world now. We weren't always third. We won't always necessarily be third if we're not careful. We're in constant competition with the U.K., in particular, which tends to be very tense with us about this. But we have huge development forces in South Korea, China, and a lot of the Asian nations, which have many more emerging industries that are extremely strong. They are very good at exploiting some of the emerging areas that are going to threaten our third place position. We always have to be mindful of making sure that we're adjusting our public policy tools to ensure that we retain that position, if not moving to second maybe or even nudging the U.S. out of first.