Thanks for the question. It's an excellent one.
I come at it as someone who has worked in traditional media for 20 years. My Interactive Ontario hat is one I just put on about five months ago. It's pro bono.
I'm going to say this very directly. The worst thing you can start doing with digital media is to start to think about it the same way you think about film and TV. They are completely different. You simply don't want to go there and start thinking about digital media the same way.
It's funny, I was moderating a panel at a conference of the so-called International Institute of Communications yesterday. We had a subject on this. I asked the participants what I should say to them because I needed some advice. One of the things I heard from an independent producer was a very frank comment that the trouble with traditional film and television is the companies are based on earning fees rather than making profits. It's a whole different kind of business model. With all respect to my friend Maureen, the last thing you want to do is import something like a point system, or 10 out of 10, or any of that crap we have in film and TV and bring it over to digital media. It would be a huge mistake.
Just to finish, you will ultimately have to pick priorities. Government funding is limited. One of the things you might have to ask is where limited public funds go.