I hope the other witnesses will forgive me because I have another question for Mr. Talbot. I am interested to hear what our witness from Quebec has to say, because there are people from the South Shore of Montreal, from my riding and neighbouring ridings, who work in this industry.
You mentioned actors, engineers, architects and all of those who are involved in creating video games. I don't think people realize that to create a product that costs 99¢, such as Angry Birds for example, there are people who have to create the characters, decide what colours to use, and so on.
I put this question to representatives of Canada's Alliance numérique based in Quebec. How much of an advantage is it to be in a region such as Montreal, where there is a lot of artistic talent in all these fields? I talked about this at the last meeting. L'actualité magazine, for example, mentioned people with history degrees who contribute to the game Assassin's Creed, which is the Canadian game that probably makes the most money.
What I would like to know is how much of an advantage it is in the video game industry to be in an environment where there are many artists and content creators.