Certainly, I think it would be advantageous to have one, but at the same time, if we're not ready, we need to get it right. Everything depends on what that strategy is. I guess I would like to see, as a sector, having more of a dialogue about the strategy as it's being developed, a little bit more opportunity to have input. I think it's going to be a living, breathing strategy. I don't think you can walk into a digital media strategy. It would be very advantageous to start to see iterations of that and to have a dialogue before perhaps we embrace it. What was true in 2010 may no longer be as salient now.
On November 6th, 2012. See this statement in context.