Our support is delivered through two funding streams: the convergent stream and the experimental stream. Through the convergent stream, the CMF supports the creation of television programs and related digital media content for consumption by Canadians any time, anywhere, on the platform of their choice. By making content available on multiple platforms and creating value-added digital content to further increase viewer engagement, the objective is to ensure that this content is seen by as many Canadians as possible.
In 2011–12, the CMF supported over 500 television and related digital media projects through this stream. As games are a natural extension of television properties, approximately 20% of the related digital media projects were in fact games—mobile games and social games.
For example, the digital media component of the popular VRAK.TV youth show Mixmania is an extraordinary example of the way to add value by adopting a transmedia strategy. Produced by Zone 3 and Turbulent Media in Montreal, the show is now in its third season. The website has had more than 1.3 million viewers and almost 14 million hits. The mobile game has been downloaded 100,000 times from the App Store. The songs in the musical section of the site have been heard 3.5 million times and Mixmania's Facebook page has more than 40,000 members.