Mr. Lucas, I'm going to start with you.
You're an infectious guy. You talk about video games like they are the railway uniting Canada from coast to coast to coast: it's the coolest, the most important thing that we do in the country. I think a lot of people in the older generation might question this, but when they look at the sales and the amount of jobs provided for Canadians, I think you do have a basis for that argument.
You talked about how we have to celebrate this and make it part of heritage. When I think about other areas—for instance, you have the Emmys and the Oscars and the Junos. Is there a video game awards night currently?