Let me start with this. The CMF, for a number of years now, has documented the support of the projects it funds in terms of audiences, critical acclaim, and international sales. We've been doing this for a number of years on the television front using the standard in the industry, which is BBM Canada figures. That's how we measure the success of television programs.
In the digital space, there is yet to be a sort of industry standard. There are a number of companies operating in the country, such as comScore, for example. We created an industry advisory committee to try to come up with a framework to measure the audience success of the digital content we fund. That framework was launched last May, and results are just starting to come in during this fiscal....