What we are creating is heritage, absolutely. These are stories that resonate, that matter to people. I think what we should be doing is educating the consumer, educating players out there, and the developers too. Canadians are great at sublimating their pride and sort of working in a group, which is a perfect thing for video game development because you have to put a lot of ego aside and work in sometimes really massive collectives to follow a singular vision.
I think there needs to be a very enormous artistic cultural pride. We need to push this further, and I think it's going to engender more and more development, more work, and support for video game entertainment. It isn't just a product.
The thing that engaged me so much about video games and got me on this road—I used to be an actor as well, and I love the movie and television arts and I have a deep respect for all aspects of the artistic community—is exactly what our panellists have all been talking about. It is a moving target. It is constantly changing. It's fantastic for television because everyday it's a new day. We are talking about this medium in a totally different way, and more and more it's becoming closer to its artistic potential.
So, yes, I think this is art. It's part of our heritage and it has limitless potential.