Thank you very much. Those are great questions.
Since Own the Podium was created in 2003, our focus has been very much what we would call a short-term-gains approach. We've really been looking at the upcoming set of games. It's a four-year window. We invest in those athletes who are identified four years out. For example, for Sochi coming up in 2014, we looked at the athletes that emerged post 2010. We are working with the sports organizations to support those athletes over the upcoming four years.
In order for us to build the pool of podium potential athletes, we need to expand that investment approach to five to eight years out. We've gone from one to four, and now we need to go to five to eight.