I would only add that, from the perspective of Canada Olympic House, that was one part of an overall strategy, which was to connect Canadians to our athletes. You've seen some of the video that we've shared today. Much of that result was a really strong effort to start to tell our athletes' stories in a meaningful way in the time leading up to the games, and then to continue to work with all of our partners and with the media, of course, to connect the athletes to Canadians. We're a national sports franchise, and we have the potential for 34 million fans, and if we don't tell that story, then no one will, so we take that very seriously.
Canada Olympic House was certainly an opportunity for us to connect on the ground in London with all of our Canadian fans and those of the athletes, but it was part of a larger strategy to do just that in the months and weeks leading up to the games.