It's absolutely the right question. As the Olympic movement, we have the wonderful platform of the values that the rings represent. While our high-performance athletes around the country have a chance to serve as great representatives of this country, and have a great chance to serve as symbols of national pride, they also have a very powerful platform to engage the youth of this country, as has been said several times already today.
I think you would find in talking to any of our athletes that most of them already feel that great sense of responsibility and, for those from small towns around the country, I think you've probably even seen evidence of that in those communities. The great thing about the national sports franchise that is the Canadian Olympic team is that it is from the communities that we're from. It's as diverse as the nation is diverse. They have a chance, at every opportunity when they're in those communities, to make those statements about the importance of health and wellness, about not only physical fitness and physical literacy, but mental fitness and mental—